Lifestyle Photographer Branding
Logo • Brand Identity
About Mariam, is a visual storyteller and journalist based in Toronto, Ontario. Reveries by Mariam is her photography business where she specialises in lifestyle & wedding photography. Reveries comes from the French word "rêve" which means dream.
Role Mariam requested elegant and minimal branding. She also suggested a teal colour to be incorporated. My main role was to design the logo, I presented her with a few concepts (seen below), we also went through a couple iterations to achieve the final result. I decided to use the teal as the main colour and incorporate some natural lines through the leaves to give a softer aesthetic to go with the whimsical idea of dreaming.
Tools Adobe Illustrator, Photoshop
I designed this logo keeping in mind her desired audience and what is commonly seen in the lifestyle and wedding photography industry. The leaves and the imperfect lines have a natural flow to give a feel of femininity and elegance.
The logo will be used as a watermark on her photos.
I created other concepts using different typefaces, playing around with serif and sans-serif fonts. Ultimately the chosen logo was the best for the desired audience and aesthetic.
Reflections & Takeaways
I love taking on brand identity projects and designing logos, so I really enjoyed this project. I love coming up with multiple concepts and really letting my creativity run free. I'm pleased with the logo we chose. I think it suits Mariam's brand beautifully.