About –
Osobelle Tea Co. is a subtle spice African tea company co-founded by myself alongside my partner, Osob. We launched in September 2021 with a focus on fair trade, high-quality loose-leaf teas. Osobelle teas are ethically sourced from quality farms around Africa. The tea and spices are blended in-house by Osob, the founder herself.
Role –
My role as the marketing and brand lead was to design the brand identity and packaging. We wanted minimal and elegant branding incorporated through earthy tones and a serif typeface for the logo to emulate a feeling of sophistication and quality. I also have the responsibility of managing the website (hosted on Shopify) and social media accounts.
Tools –
Adobe Illustrator, Photoshop
Visit the website at osobelletea.com
Colour Palette
In February 2020, we conducted our first focus group to get primary research on our tea blends and branding to see what needed further development. This opportunity gave us ample information to then take to the second phase of product development. Our logo and business card designs were received well. Our guests really enjoyed the experience and went home with a loose leaf tea sample of our signature blend.
Takeaways
We officially launched Osobelle Tea Co. in September 2021. For two years, my partner and I worked on product development, packaging and building the look of the brand. Through this project, I have learned what goes into launching an e-commerce business. In short, LOTS! Due to a shortage of resources both of us have to wear many hats in order to run the business and allow it to grow. This project has been really fun to work on, it's ongoing so the learning continues. With every small business, the growth is slow and steady, we are slowly expanding the blends we are offering with time. I'm excited to see where Osobelle Tea Co. goes!
